The Return of an Icon

The truly city-shaping project will reimagine and rebuild the two-hectare Southgate site

Southgate - Return of an Icon

We are excited to announce that the Australian arm of ARA Asset Management (ARA Australia), owners and managers of Melbourne’s Southgate office and retail precinct, have announced major plans to unlock the site’s potential and deliver significant public benefit through a multi-million dollar transformation.

ARA Australia has lodged a development application with the Department of Environment, Land, Water and Planning (DELWP) seeking approval to reinvigorate the iconic shopping and dining destination, deliver a new 21-storey office tower and better connect the site to its Southbank neighbours.

The truly city-shaping project will reimagine and rebuild the two-hectare Southgate site, which is strategically located on the edge of the CBD, directly opposite Flinders Street Station and adjacent Melbourne’s famous Arts Precinct – itself proposing to undertake a major redevelopment.

According to research completed by Urbis, the project has the potential to make a significant contribution to the Melbourne and wider Victorian economies, a particularly important outcome given the state’s focus on post-pandemic economic recovery.

It is expected more than 340 full time jobs will be created throughout construction and once complete, the new Southgate will have the capacity for around 3,600 office and retail jobs.

Southgate redevelopment park view

The new Southgate promises to refresh and revitalise the precinct’s retail and dining offer, as well as introducing significant new open space in the form of Melbourne’s newest elevated parkland, which has been incorporated into the contemporary design.

This north-facing public space will span some 2,000 square metres and will be directly accessible from the river promenade, St Kilda Road and the Arts Precinct, improving pedestrian movement and permeability throughout the site.

The new office tower will feature leading-edge sustainability and technology inclusions and has been designed to complement the existing IBM and Herald and Weekly Times towers on site.

Central to the vision for the new Southgate will be creating an all-day lifestyle destination that welcomes everyone, rewards visitors with a dynamic experience and meets the needs of customers.

Southgate redevelopment

This will be achieved by incorporating a range of casual and formal dining options; on-site conveniences such as a medical centre, food hall and supermarket; everyday essentials including a pharmacy, newsagent and barber; and added amenity such as a business and events centre and exhibition space.

For general enquiries, please contact

For leasing enquiries, please contact:

Jeremy Fredersdorff
P: 0488 000 608

Daniel Radle
P: 0488 273 037

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